Paul Harvey, the eloquent and articulate newscaster who galvanized radio listeners with his mellow voice and extended dramatic pauses, delivered a speech in 1978 at the Future Farmers of America Convention that captured the essence of responsible citizenship and sound moral behavior. Decades later it also reflects the five principles of SemperVerus living for all people, not only farmers—Prepare, Aware, Be, Know, Do—and the 17 virtues of the SemperVerus Brotherhood.
The speech begins with the following words, imaginatively picking up the creation story the day after God rested:
And on the 8th day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.
God said, “I need somebody willing to get up before dawn, milk cows, work all day in the fields, milk cows again, eat supper and then go to town and stay past midnight at a meeting of the school board.” So God made a farmer….
Mr. Harvey’s passionate delivery of the speech was used as the foundation of a two-minute commercial for Ram Trucks during Super Bowl XLVII in 2013:
Let this speech motivate you to commit to SemperVerus living!
Invite SemperVerus to present its 5 life-changing success-generating components—prepare, aware, be, know, do—to your organization to inspire and motivate your members.
Join the SemperVerus Brotherhood™!