III – Be

Jeff Cooper’s Principles of Personal Defense

A vertical image of Jeff Cooper's Situational Awareness color codes

Col. Jeff Cooper, creator of the “Color Code” that sharpens a person’s situational awareness, is also the author of the booklet, Principles of Personal Defense, in which he describes 7 characteristics a person should strengthen in themselves to best be able to ward off a violent attack. They’re primarily technique-oriented.

[ Read the SemperVerus article, The 5 Elements of Self-Defense Law ]

SemperVerus has added the component of biblical insight as a foundation to each principle, in keeping with the understanding that Scripture inherently supports the right of self-defense as presented in the booklet, The Case for Biblical Self-Defense.

1. ALERTNESS — “Stay alert! Watch out for your great enemy, the devil. He prowls around like a roaring lion, looking for someone to devour.” 1 Peter 5:8 (NLT)

2. DECISIVENESS — “An indecisive man is unstable in all his ways.” James 1:8 (HCSB)

3. AGGRESSIVENESS — “Be angry and sin not.” Ephesians 4:26 (KJV)

4. SPEED — “With blinding speed and power he destroys the strong.” Amos 5:9 (NLT)

5. COOLNESS — “God gave us a spirit not of fear but of power and love and self-control.” 2 Timothy 1:7 (ESV)

6. RUTHLESSNESS — “Hate what is evil.” Romans 12:9 (NIV)

7. SURPRISE — “Be as shrewd as snakes and as innocent as doves.” Matthew 10:16 (NIV)

Read in full the booklet, Principles of Personal Defense.


Invite SemperVerus to present its 5 life-changing success-generating components—prepare, aware, be, know, do—to your organization to inspire and motivate your members.

Join the SemperVerus Brotherhood™!

SemperVerus™ Brotherhood/Sisterhood Launches to Help People ‘Stay True’

Comprised of 5 Catalysts + 1 Tactical Agent:
Prepare, Aware, Be, Know, Do, +Self-Defense

SemperVerus™ (Latin for “Stay True”) is a new dynamic motivational communications operative that has as its mission to inform, inspire, persuade, impel, and invigorate men and women to personal life-changing positive commitment, decision-making, and responsible self-defense awareness. It accomplishes this objective through its website and Twitter stream (semperverus.com and @semper_verus), publications, reminder wristbands, the SemperVerus Brotherhood™ and SemperVerus Sisterhood™ pledge, and group presentations.

“The best antidote to a culture shifting to bad behavior is to re-normalize good behavior,” says social observer and author Seth Godin. SemperVerus (the “V” in Verus also stands for the Roman numeral 5) believes the best way for a person to avoid drifting off-course into bad behavior—deviating from his or her life’s “true north” of fulfillment, happiness, and civic well-being—is by attending to 5 transformative catalysts that culminate in 1 tactical agent:

I.    Prepare:  putting your life into proper condition and readiness to successfully handle material and spiritual foreseen and unforeseen circumstances.

II.   Aware:  heightening attentiveness to be alert to—and anticipate—dangerous potentialities and temptations, as well as edifying opportunities.

III.  Be:  developing rich personal leadership character of exemplary moral and ethical quality.

IV.  Know:  becoming a life-long learner to clearly, and with certainty, apprehend situations from which to benefit personally and others.

V.   Do:  resolving to intentionally and skillfully act to accomplish positive and fruitful outcomes.

+    The sum total of these 5 catalysts cultivates the strategic and tactical agent of Self-Defense: the intelligent ability to responsibly protect yourself from menacing spiritual and physical threats.

The SemperVerus website blog is a regularly updated source of developmental information and curated resources for personal leadership and self-defense, with articles focusing on the Prepare, Aware, Be, Know, Do, and Self-Defense categories, such as:

  • A list of links to organizations that support the Second Amendment.
  • A list of links to self-defense training resources.
  • A list of links to mobile apps for instruction in dry fire, self-defense, survival, travel, personal leadership, and more.
  • A list of important judicial decisions regarding self-defense law.
  • A collection of every USA state’s constitution article that establishes the right of armed self-defense for its citizens.
  • The 4 basic rules of gun safety and links to basic gun safety videos.

As a motivational impetus, SemperVerus invites people to join the SemperVerus Brotherhood™ or SemperVerus Sisterhood™, where adherents are invited to pledge to stay true to common virtues as outlined on the website (semperverus.com/brotherhood).

SemperVerus is also the publisher of the pocket-sized booklet, The Case for Biblical Self-Defense (ISBN 978-0-692-08979-8; 26 pp.; $10; available by emailing staytrue@semperverus.com). For those who consider the Bible to be their authoritative guide for life and personal behavior, this booklet answers in the affirmative the question, “Is it biblical and in accordance with Christian faith to be ready to employ lethal force to protect your life from an imminent and wrongful life-threatening attack?”

Contact SemperVerus (staytrue@semperverus.com).


Invite SemperVerus to present its 5 life-changing success-generating components—prepare, aware, be, know, do—to your organization to inspire and motivate your members.

Join the SemperVerus Brotherhood™!

Inspirational Quotes on Courage

In the book Mere Christianity, C.S. Lewis writes, “Very often the only way to get a quality in reality is to start behaving as if you had it already….Do not waste time bothering whether you ‘love’ your neighbor; act as if you did. As soon as we do this we find one of the great secrets. When you are behaving as if you loved someone, you will presently come to love him.”

The same can be said about courage. By behaving as though you’re brave when you’re afraid, you’ll come to actually have the courage necessary to overcome your fear.

Here are inspirational quotes about bravery and courage:

“Be watchful, stand firm in the faith, act like men, be strong.” — 1 Corinthians 16:13 (ESV)

“Be strong, and let your heart take courage, all you who wait for the Lord!” — Psalm 31:24 (ESV)

“When I am afraid, I will put my trust in you. I praise God for what he has promised. I trust in God, so why should I be afraid?” — Psalm 56:3-4 (NLT)

“Don’t be afraid, for I am with you. Don’t be discouraged, for I am your God. I will strengthen you and help you. I will hold you up with my victorious right hand.” — Isaiah 41:10 (NLT)

“Courage is not simply one of the virtues, but the form of every virtue at the testing point, which means at the point of highest reality. A chastity or honesty or mercy which yields to danger will be chaste or honest or merciful only on conditions. Pilate was merciful till it became risky.” — C.S. Lewis

“Courage is not the absence of fear, but rather the judgment that something else is more important than one’s fear.” — James Neil Hollingworth

“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” — Winston Churchill

“Courage is the first of human qualities because it is the quality that guarantees all the others.” — Winston Churchill

“This is no time for ease and comfort. It is time to dare and endure.” — Winston Churchill

Questions to Ask Yourself

Thinking that you have an answer for everything may be evidence that you’re part of the problem.

Asking intelligent, probing questions is among the foundation characteristics of effective leadership. By observing current conditions and asking “what if…” and “why not…,” your thinking is expanded, your horizons are opened, and you generate better solutions to solve intricate challenges. That’s true both professionally as well as personally (self-assessment). Asking questions moves you out of the judgmental, status-quo realm into the learning, improvement realm.

The following is a partial list from ZeroHedge.com of suggested questions to ask yourself to assist you in creating a working inventory of mind, body, and equipment for living in dangerous or uncertain times. SemperVerus has added questions for soul development.

Soul

  • What am I doing to intentionally strengthen my soul?
  • Am I obeying the greatest commandment (love God) and the second greatest commandment (love people)?
  • Do I believe Jesus—whom historians have proven to actually have lived—was a liar, lunatic, or Lord? (see the SemperVerus Good News page)
  • What am I doing to regularly read and understand the Bible?
  • How often do I pray?
  • Are my prayers big enough? Are they others-focused?
  • How often do I meditate?
  • Am I quick to confess and repent of my sins?
  • What am I doing to feed my faith?
  • Am I being sensitive to daily count my blessings and show gratitude?
  • Do I live for a higher purpose than merely myself?
  • Am I being generous enough?
  • Am I quick to forgive?
  • Is my leadership vision spiritually oriented?
  • What books are on my reading list to spiritually grow?