SemperVerus™ Brotherhood/Sisterhood Launches to Help People ‘Stay True’

Comprised of 5 Catalysts + 1 Tactical Agent:
Prepare, Aware, Be, Know, Do, +Self-Defense

SemperVerus™ (Latin for “Stay True”) is a new dynamic motivational communications operative that has as its mission to inform, inspire, persuade, impel, and invigorate men and women to personal life-changing positive commitment, decision-making, and responsible self-defense awareness. It accomplishes this objective through its website and Twitter stream (semperverus.com and @semper_verus), publications, reminder wristbands, the SemperVerus Brotherhood™ and SemperVerus Sisterhood™ pledge, and group presentations.

“The best antidote to a culture shifting to bad behavior is to re-normalize good behavior,” says social observer and author Seth Godin. SemperVerus (the “V” in Verus also stands for the Roman numeral 5) believes the best way for a person to avoid drifting off-course into bad behavior—deviating from his or her life’s “true north” of fulfillment, happiness, and civic well-being—is by attending to 5 transformative catalysts that culminate in 1 tactical agent:

I.    Prepare:  putting your life into proper condition and readiness to successfully handle material and spiritual foreseen and unforeseen circumstances.

II.   Aware:  heightening attentiveness to be alert to—and anticipate—dangerous potentialities and temptations, as well as edifying opportunities.

III.  Be:  developing rich personal leadership character of exemplary moral and ethical quality.

IV.  Know:  becoming a life-long learner to clearly, and with certainty, apprehend situations from which to benefit personally and others.

V.   Do:  resolving to intentionally and skillfully act to accomplish positive and fruitful outcomes.

+    The sum total of these 5 catalysts cultivates the strategic and tactical agent of Self-Defense: the intelligent ability to responsibly protect yourself from menacing spiritual and physical threats.

The SemperVerus website blog is a regularly updated source of developmental information and curated resources for personal leadership and self-defense, with articles focusing on the Prepare, Aware, Be, Know, Do, and Self-Defense categories, such as:

  • A list of links to organizations that support the Second Amendment.
  • A list of links to self-defense training resources.
  • A list of links to mobile apps for instruction in dry fire, self-defense, survival, travel, personal leadership, and more.
  • A list of important legal decisions regarding self-defense law.
  • A collection of every USA state’s constitution article that establishes the right of armed self-defense for its citizens.
  • The 4 basic rules of gun safety and links to basic gun safety videos.

As a motivational impetus, SemperVerus invites people to join the SemperVerus Brotherhood™ or SemperVerus Sisterhood™, where adherents are invited to pledge to stay true to common virtues as outlined on the website (semperverus.com/brotherhood).

SemperVerus is also the publisher of the pocket-sized booklet, The Case for Biblical Self-Defense (ISBN 978-0-692-08979-8; 26 pp.; $10; available by emailing staytrue@semperverus.com). For those who consider the Bible to be their authoritative guide for life and personal behavior, this booklet answers in the affirmative the question, “Is it biblical and in accordance with Christian faith to be ready to employ lethal force to protect your life from an imminent and wrongful life-threatening attack?”

Contact SemperVerus (staytrue@semperverus.com).


Invite SemperVerus to present its 5 life-changing success-generating components—prepare, aware, be, know, do—to your organization to inspire and motivate your members.

Join the SemperVerus Brotherhood™!